创业企业商业模式内容创新关键维度的实证研究
2017-05-24 

创业企业商业模式内容创新关键维度的实证研究*

云乐鑫 

摘要:本文基于价值创造活动系统视角对商业模式创新进行了解构,进一步界定了商业模式内容创新的概念,将商业模式内容创新定义为:核心企业与商业网络伙伴为开发商业机会,在核心价值要素或核心活动方面相对于同行企业做出的创新。在此基础上识别了商业模式内容创新对于创业企业生存和成长的重要性,并通过案例研究提炼了创业企业商业模式内容创新的两个关键维度:提供新价值和引入新活动,并通过实证研究方法开发并验证了基于这两个维度的商业模式内容创新量表。本文深化了商业模式创新的理论和实证研究,并提出了未来研究方向。

关键词:活动系统;商业模式内容创新;创业企业;提供新价值;引入新活动

An Empirical Study on the Key Dimensions of Business Model Content Innovation of Entrepreneurial Firms

Abstract: This paper deconstructs business model innovation from the perspective of value creation activity system, further defines the concept of business model content innovation, business model innovation will be defined as the core enterprise and business partners for the development of business opportunities, innovation with respect to peer enterprises made in the core value of elements or core activities. On the basis of the recognition of business model innovation for the importance of enterprise survival and growth, and summarized the two key dimensions of enterprise business model innovation through case study: to provide a new value and introducing new activities, and through the development of empirical research methods and verify the content of business model innovation the two dimensions of the table based on. This paper deepens the theoretical and empirical research on business model innovation, and puts forward the future research direction.

Key words: activity system business model innovation venture enterprise provide new value introduce new activities


项目来源:国家自然基金科学委青年项目(71602097)

第一作者简介:云乐鑫(1985-),男,山东高唐人,博士,青岛理工大学商学院讲师,天津大学管理与经济学部博士后,yunlexin@163.com

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