Research on the brand marketing strategy innovation of Internet companies in China
Associate Professor, Department of economics, Liaoning School of administration
School of economics, Jilin University
Abstract: with the deepening of China's market-oriented reform, the market as the main body of the allocation of resources has been unprecedented attention, more and more Internet companies to enter the market, participate in fierce competition. They not only in the domestic rapid development, set up a good brand effect, but also to occupy a place in the fierce international competition, and even become the industry standard setters. The rapid development of Internet companies and take the brand marketing strategy innovation is closely related to this is the Internet enterprise brand marketing strategy innovation based on the perspective analysis of China's Internet companies in China in recent years in order to find out the A new force suddenly rises., together the innovative success of them.
Keywords: Internet enterprise competition brand marketing strategy innovation