辽源市农村经济通过电子商务实现转型的可行性研究

——以辽源市双福村为例

田瑞静¹ ，宋洋²

（¹ 吉林大学 经济学院，长春 130012； ² 吉林大学 经济学院，长春 130012；）

摘要：随着互联网的发展，电子商务蓬勃发展。实现农村电子商务寻求农村经济转型是否可行呢？本文首先通过文献综述从而找到影响农村发展电子商务的影响因素，主要根据穆燕鸿等（2016）把影响因素分为五个方面：基础设施、外部环境、内生力量、电子商务平台、供需交易。其次进行调查问卷和实地调研搜集数据，对数据进行分析，通过对双福村发展电子商务可行性分析，探究辽源市农村经济通过电子商务实现经济转型的可行性。最后得出研究结论和政策建议。

关键词：电子商务 经济转型 实地调研

The Rural Economy in Liaoyuan City is Realized by ElectronicCommerce Type of feasibility study

——A Case Study of Shuangfu Village in Liaoyuan City

Ruijing Tian¹ ,Yang Song²

(¹ School of economic,JiLin University of China,ChangChun 130012;² School of economic,JiLin University of China,ChangChun 130012)

Abstract: With the development of the Internet, e-commerce is booming. Using rural e-commerce to find rural economic transformation is feasible? Firstly,this paper finds out the factors that affect the development of e-commerce in rural areas, mainly according to Mu Yanhong et al. (2016) pided the influencing factors into five aspects: infrastructure, external environment, endogenous forces, e-commerce platform, supply and demand. Secondly, the questionnaire and field research are usedto collect the data,and the data are analyzed. The feasibility of economic transformation in Liaoyuan's rural economythrough the analysis of the feasibility of developing e-commerce in Shuangfu Village. Finally, the conclusions and policy recommendations are drawn.

Key words: E - commerce economic transformation field investigation